Details
Strategic Management for Travel and Tourism
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53,99 € |
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| Verlag: | Taylor & Francis |
| Format: | |
| Veröffentl.: | 27.04.2012 |
| ISBN/EAN: | 9781136362668 |
| Sprache: | englisch |
| Anzahl Seiten: | 420 |
DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.
Beschreibungen
Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student.Among the new features and topics included in this edition are:* international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries* contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliancesStrategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.
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