Details
Non-Visitor Research
Audience Development for Arts OrganisationsEdition WÜRTH Chair of Cultural Production
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96,29 € |
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| Verlag: | Palgrave Macmillan |
| Format: | |
| Veröffentl.: | 23.09.2022 |
| ISBN/EAN: | 9783658351816 |
| Sprache: | englisch |
| Anzahl Seiten: | 106 |
Dieses eBook enthält ein Wasserzeichen.
Beschreibungen
<p>Although many studies are available on visitors to cultural institutions, the infrequent or non-visitors are largely unexplored. However, they make up the majority of the population. Their motivation for not visiting is therefore the focus of this volume. This volume provides an in-depth overview of the international state of nonvisitor research. Building on this, extensive quantitative and qualitative analyses are conducted on reasons for non-visitation. This is followed by an empirically based, practice-oriented theory of visitor attraction. The authors thus present the first comprehensive work on non-visitor research in Germany.<br></p><p>This book is a translation of the original German 1st edition <i>Nicht-Besucherforschung </i>by Martin Tröndle,published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2019. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.</p><div><br></div>
<p>Visitor and nonvisitor.- Methodology of (non)visitor research.- (Non)visitors quantitatively.- Nonvisitors in conversation.<br></p>
<p>Prof. Dr. Martin Tröndle holds the WÜRTH Chair of Cultural Production at Zeppelin University. He leads two international research projects on visitor research "eMotion - mapping museum experience" and "ECR - experimental concert research". He is also co-editor of the "Zeitschrift für Kulturmanagement". <br></p>
<p>Although many studies are available on visitors to cultural institutions, the infrequent or non-visitors are largely unexplored. However, they make up the majority of the population. Their motivation for not visiting is therefore the focus of this volume. This volume provides an in-depth overview of the international state of nonvisitor research. Building on this, extensive quantitative and qualitative analyses are conducted on reasons for non-visitation. This is followed by an empirically based, practice-oriented theory of visitor attraction. The authors thus present the first comprehensive work on non-visitor research in Germany.</p>
<p> This book is a translation of the original German 1st edition <i>Nicht-Besucherforschung </i>by MartinTröndle,published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2019. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision wasdone primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.</p> <b>The content</b><p>· Visitor and non-visitor</p>
<p>· Methodology of (non)visitor research</p>
<p>· (Non)visitors quantitatively</p>
<p>· Non-visitors in conversation</p>
<p> </p>
<p><b>The target groups</b></p>
<p>· Teachers and students in the fields of cultural management, applied cultural studies, cultural work and cultural policy as well as cultural mediation</p>
· Practitioners in cultural institutions who want to reach new target groups<p></p>
<p><b> The editor</b></p>
<p> Prof. Dr. Martin Tröndle holds the WÜRTH Chair of Cultural Production at Zeppelin University. He leads two international research projects on visitor research "eMotion - mapping museum experience" and "ECR - experimental concert research". He is also co-editor of the "Zeitschrift für Kulturmanagement".</p>
<p></p><br><br><br>This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.
<p> This book is a translation of the original German 1st edition <i>Nicht-Besucherforschung </i>by MartinTröndle,published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2019. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision wasdone primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.</p> <b>The content</b><p>· Visitor and non-visitor</p>
<p>· Methodology of (non)visitor research</p>
<p>· (Non)visitors quantitatively</p>
<p>· Non-visitors in conversation</p>
<p> </p>
<p><b>The target groups</b></p>
<p>· Teachers and students in the fields of cultural management, applied cultural studies, cultural work and cultural policy as well as cultural mediation</p>
· Practitioners in cultural institutions who want to reach new target groups<p></p>
<p><b> The editor</b></p>
<p> Prof. Dr. Martin Tröndle holds the WÜRTH Chair of Cultural Production at Zeppelin University. He leads two international research projects on visitor research "eMotion - mapping museum experience" and "ECR - experimental concert research". He is also co-editor of the "Zeitschrift für Kulturmanagement".</p>
<p></p><br><br><br>This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.
Non-visitor research, audience development for cultural organizations Motivation for non-visiting Empirically based, practice-oriented theory for visitor acquisition
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